Big Brother is driving you: how vehicles harvest data to sell

The beat generation imagined disappearing into the night on an open road and countless baby boomers rejoiced in the freedom granted by a car with a full tank of petrol. “I’m on my way,” Paul Simon sang. “Don’t know where I’m going.”
None of them seems to have imagined that their car would record the journey and where they stopped for a burger in order to sell the data to fast food chains.
These details, and many others, are now gathered by 60 million cars in the United States in what is only the first phase in the steady transformation of a vehicle into a software device that can discern a driver’s weight, gender, race and everyday habits.

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