What is Connected Car Data?
Connected cars are generating car data attributes that specify location, engine status, if a door was locked, speed, and much much more. Car data is generated from the vehicle’s electronic control units (ECUs), Controller Access Networks (CANs), and even infotainment systems. The opportunities for developing services for drivers based on automotive data are endless, ranging from smart cities and traffic management to insurance to electric vehicles to safety services, and much more.
Connected Car Data Is Growing Fast
Gartner predicts that by the end of 2020, there will be 255 million connected cars on the road — that is, computerized and sending data to the cloud. There are billions of connected car data points being ingested, and these datasets are growing fast.
Connected Car Data Can Create Rewarding Driving Experiences
In parallel with connected car adoption, expectations about the driving experience are shifting as drivers and passengers increasingly expect the as-a-service economy to reach them while on the road. The KPMG Global Automotive Executive Survey 2017 reports that 73% of consumers will most likely decide to buy a car or use a mobility service based on vehicle-independent products and services. As a result, a new ecosystem is developing around connected car data.
Making Connected Car Data Useful
Connected car data was designed for vehicle operations, not for powering mobility services. In order for it to be effectively used in apps and services, its raw format requires additional processing. Connected car data must be:
- Acquired, cleaned, secured, and stored in a secure system
- Normalized to a consistent format understood by mobility services
- Analyzed and reshaped for signals and insights to be actionable
- Restructured to meet the consumer privacy preferences and expectations
Car data adds a unique layer of smart data and knowledge for decision makers and developers to gain insights about what’s happening on the road and in the car. By adding new data layers from ultrasonic car sensors, ADAS systems and EVs, service providers can identify parking opportunities and dynamic road signs, and assess charging location quality, for example. Then, they can make the best in-car recommendations for drivers.
Otonomo makes connected car data useable and valuable
The Otonomo Automotive Data Services Platform makes connected car data much more valuable for mobility services and applications.
Connected Car Data Demands Privacy by Design
Some connected car data, such as VIN or location, can be personal data owned by drivers who expect to have control over how this data gets used. Therefore, services based on the data generated by connected cars – and the automotive OEMs and data providers that manage connected car data – must take a proactive approach to privacy and security.