Connected Cars May Be The Next Marketing Battleground Says Veteran CMO

Authored by Dilly

When Lisa Joy Rosner decided to join Otonomo, she knew she would be taking her data-driven marketing experience forged at Nuestar and NetBase into uncharted territory — the connected car. Gartner projects that over 50 million connected cars are sold each year in the US and Europe with each vehicle producing as much as 50 GB of data per hour.

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