What do European Car Owners Think About Connected Car Data and Privacy?

What do European Car Owners Think About Connected Car Data and Privacy?

Find out what they said in this report.

As connected cars become mainstream, new apps and services are being created to delight and engage drivers. The question is, how do these drivers feel about privacy and sharing data needed for the services?

We partnered with SBD Automotive to survey 2,512 connected car owners in France, Germany, Italy, Spain, and the United Kingdom.

This comprehensive report covers:

  • Consumers’ knowledge of vehicle data collection practices
  • Interest in connected car services
  • Willingness to share car data for connected car services and crowdsourced insights
  • Attitudes about sharing data with apps and online services
  • Perceptions of the impact of GDPR
  • Factors that affect consumer trust

 

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Download this report for detailed findings and analysis.