TU Automotive Detroit 2019: What is Happening and Who is Emerson?

On Thursday June 6, 2019, I’ll be at TU-Automotive Detroit along with several of my fellow Otonomos. I’m really excited to be part of this fantastic event again; with such a critical mass of industry executives and thought leaders in one place, there will be endless opportunities for dialogue about the future of transportation and, of course, the role of car data in that transformation.

I’ll be moderating a what I expect to be a lively discussion about data with Chip Goetzinger, Deputy General Manager, Vehicle Connected Services at Nissan Group of North America. Chip and I will be exploring a variety of connected car data use cases, but we’re not stopping at analysis. We’ll be kicking off a philosophical debate that’s fundamental to our new connected world: Who stands to benefit from the data that’s being generated?

Let’s put a human face on the value of car data

A lot of the discussions about car data to date have focused on data monetization. But at the end of the day, what everyone in the ecosystem wants is value creation. The question is, who benefits most from the value that’s created? OEMs, other companies, individuals, or society as a whole aka the world? As Chip and I debated between ourselves, we decided to humanize the discussion by giving the individual a name: Emerson. We’ll examine the possibilities of car data from Emerson’s perspective and look at where he (or she) derives different value than other participants in the connected car ecosystem.

Buckle your seatbelt and prepare to drive

Chip and I will arrive at TU with a framework for assessing value creation for a variety of car data use cases, but we’ll be giving everyone in the room a chance to drive. So be prepared to share your perspective and shape the discussion when the real-time polling begins. I truly believe that an open, healthy conversation with multiple perspectives represented is the most powerful way to spark more innovation.

Explore car data use cases one-on-one

We’d love to talk to you while we’re in Detroit at TU. Reach out to us if you want to schedule a meeting. And be sure to book a seat at my session with Chip, June 6 at 9:40 AM. Emerson is looking forward to our debate!


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Lisa Joy Rosner | CMO

A passionate data privacy advocate with over 20 years of public and startup company experience marketing big data and analytics, Lisa Joy Rosner is the CMO at Otonomo.

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