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Crunching Car Data for Cash: An Israeli Startup Takes on Google

Otonomo has developed technology to make it easier to distribute and use connected-car data by securing, anonymizing, standardizing, and aggregating information within a labyrinth of regional regulations.

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We already give up our privacy to use phones, why not with cars too?

Lisa Joy Rosner, chief marketing officer of US-Israeli startup Otonomo, says that other uses could include locations of parking spaces; automation of on-demand fueling, a service already offered via smartphone app in some parts of the US; and software fixes when data from cars show a part is reacting to certain temperatures, based on location.

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In the News

  • Crunching Car Data for Cash: An Israeli Startup Takes on Google

    Otonomo has developed technology to make it easier to distribute and use connected-car data by securing, anonymizing, standardizing, and aggregating information within a labyrinth of regional regulations.

  • We already give up our privacy to use phones, why not with cars too?

    Lisa Joy Rosner, chief marketing officer of US-Israeli startup Otonomo, says that other uses could include locations of parking spaces; automation of on-demand fueling, a service already offered via smartphone app in some parts of the US; and software fixes when data from cars show a part is reacting to certain temperatures, based on location.

  • Your smart car could be sharing information about you

    The latest “smart” technology in cars transmits all kinds of data, such as the car’s condition and location, and that could be shared with everyone from your insurance company to advertisers and authorities. TODAY national correspondent Craig Melvin reports.

  • Big Brother is driving you: how vehicles harvest data to sell

    The beat generation imagined disappearing into the night on an open road and countless baby boomers rejoiced in the freedom granted by a car with a full tank of petrol. “I’m on my way,” Paul Simon sang. “Don’t know where I’m going.” None of them seems to have imagined that their car would record the […]

  • Big Brother on wheels: Why your car company may know more about you than your spouse.

    DETROIT — Daniel Dunn was about to sign a lease for a Honda Fit last year when a detail buried in the lengthy agreement caught his eye. Honda wanted to track the location of his vehicle, the contract stated, according to Dunn — a stipulation that struck the 69-year-old Temecula, Calif., retiree as a bit […]

  • Tough commute? otonomo delivers data to power a smoother drive

    By 2020, a quarter billion cars worldwide – or 1 in 5 cars – will have wireless connectivity, according to research and advisory firm Gartner. All those connected cars will produce an enormous amount of data, with sensors and cameras measuring and recording everything from traffic and weather to fuel and car performance. They’ll track your […]

  • Connected Cars May Be The Next Marketing Battleground Says Veteran CMO

    When Lisa Joy Rosner decided to join Otonomo, she knew she would be taking her data-driven marketing experience forged at Nuestar and NetBase into uncharted territory — the connected car. Gartner projects that over 50 million connected cars are sold each year in the US and Europe with each vehicle producing as much as 50 […]

  • Movers & Shakers Interview with otonomo

    The connected and autonomous world of tomorrow will generate tremendous amounts of data, and data monetization will be a substantial portion of manufacturers’ revenue in the future. otonomo would like to capitalize on the first- mover advantage and be the one-stop destination for the car data needs of customers from various industries. We believe that […]

  • Are Car Companies Going To Profit From Your Driving Data?

    A recently completed Frost & Sullivan report on “Data Monetization in Cars”, focusing on pricing and business models, indicates that if all the connected vehicles with the ability to capture certain data types were monetized, the overall opportunity would amount to ~$33 billion by 2025.

  • This Startup Is Helping Daimler And BMW Compete With Google For $10 Trillion Market

    At $10 trillion, the market for data from cars in motion could become five times bigger than the market for the cars themselves.

  • Cars Suck Up Data About You. Where Does It All Go?

    Cars have become rolling listening posts. They can track phone calls and texts, log queries to websites, record what radio stations you listen to — even tell you when you are breaking the law by exceeding the speed limit.

  • An Israeli startup armed with $45 million is taking on Google and Apple in the race to sell your personal data

    Israel-based startup otonomo is capitalizing on the fact that cars, once the symbol of American escapism, are becoming repositories of your personal data.

  • Connected Car Data Is the New Oil

    In three years, automakers could make more money from connected vehicle data than car sales.

  • Automakers soon will have new ways to profit from driver data

    There’s so much data streaming from modern cars that automakers have had trouble making sense of it all.

  • otonomo raises $25M to help automakers make money from connected cars

    It’s no secret that data is the hot new revenue source for automakers, who are seeing additional profit opportunities bloom as vehicles become more connected

  • Automotive Data Brokering Is The Next Land Rush

    Regardless whether humans or software algorithms are driving our cars, our transportation will be more connected in the coming years

  • Your car’s data may soon be more valuable than the car itself

    The most valuable thing about tomorrow’s cars is something you’ll never even see. Forget the engine. Or the shiny rims. The money is in vehicles’ data.

  • When regulation drives innovation

    Regulation has always played a huge role in the development of modern automobiles. Safety regulations have brought us seat belts, airbags and crumple zones. Environmental regulations have brought us better gas mileage, lower toxic emissions and even electric cars.

  • Israeli startups deliver much-needed tech for self-driving cars

    Israel has no indigenous auto industry, but the country’s startup community is serious about autonomous vehicles and is producing a whole host of technologies to help make self-driving cars ready for market, as the infographic above shows…

  • 11 Early-Stage Israeli B2B Software Companies To Watch

    Top investors, including Bessemer, Battery, Blackstone, & Sequoia, are financing tech startups coming out of the “Startup Nation.”

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Events & Conferences

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Apr 10 2018

WCX™18: SAE WORLD CONGRESS EXPERIENCE

The revolution is already in motion and WCX is at the forefront. It’s where collaboration and imagination converge to create new solutions for common industry challenges. Where expertise and experience across the wide spectrum of specialties forge best practices. And where education, engagement and enlightenment coalesce into one unforgettable experience.

SAE International
COBO CENTER - DETROIT, MICHIGAN, USA
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Apr 18 2018

Danlaw’s 4th Annual Connected Car Summit

Join Danlaw and 30 other companies from around the world to learn about the unique ways to offer complementary Connected Car services. We’ll discuss how to expand your market, enhance value, monetize data, and create differentiation.

Danlaw Inc.
Fort Lauderdale, United States
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Apr 20 2018

KPMG & Flex 2nd Annual Automotive Innovation Summit

KPMG LLP (KPMG) and Flex are pleased to invite you to the 2nd Automotive Innovation Summit at the Flex Innovation Center in Silicon Valley on April 20. This event will explore the market opportunities resulting from the massive technological disruption and new business models that are now driving the automotive industry.

KPMG
California, US
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Jun 6 2018

TU Automotive Detroit

At TU-Automotive Detroit you can get the details on just how you can implement the latest technologies and business models to accelerate your growth in this rapidly growing space. Since the turn of the century, the event has united the automotive, technology and wireless industries to become the world’s largest annual meeting place for the auto tech. & mobility communities. With over 3250 attendees, a 200,000sq ft exhibition and 175 speakers, it truly is the place the leaders of the digital automotive revolution come to learn, network and create the new ecosystem which will enable the future of smart mobility.

TU Automotive
Novi, Detroit
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