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NEW ROADS: Connected car shoppers willing to share data, but building trust is must

“This study underscores that consumers recognize the benefits of connected car features and are inclined to share the data that enables them with entities they trust,” said Lauren Smith, policy counsel for The Future of Privacy Forum, in a news release accompanying the Otonomo/Edison study.

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Edison And Otonomo Examine How Consumers Feel About Personal Data And The Connected Car

“While consumers say they want the types of services that require them to share personal data, automotive OEMs and other data collectors must take steps to earn their trust,” said Otonomo CMO, Lisa Joy Rosner.

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Consent Management for Connected Cars

Otonomo, the first neutral automotive data services platform, announced the Consent Management Hub, a new capability within the Otonomo Platform. The Consent Management Hub provides an efficient way for connected car drivers to take control over the sharing of their personal automotive data. It simplifies the driver opt-in process for automotive manufacturers (OEMs) on the Otonomo Platform and validates consent with each personal data request from third-party mobility service providers.

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We already give up our privacy to use phones, why not with cars too?

Lisa Joy Rosner, chief marketing officer of US-Israeli startup Otonomo, says that other uses could include locations of parking spaces; automation of on-demand fueling, a service already offered via smartphone app in some parts of the US; and software fixes when data from cars show a part is reacting to certain temperatures, based on location.

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In the News

  • NEW ROADS: Connected car shoppers willing to share data, but building trust is must

    “This study underscores that consumers recognize the benefits of connected car features and are inclined to share the data that enables them with entities they trust,” said Lauren Smith, policy counsel for The Future of Privacy Forum, in a news release accompanying the Otonomo/Edison study.

  • Edison And Otonomo Examine How Consumers Feel About Personal Data And The Connected Car

    “While consumers say they want the types of services that require them to share personal data, automotive OEMs and other data collectors must take steps to earn their trust,” said Otonomo CMO, Lisa Joy Rosner.

  • Study: Connected car owners will trade personal data for services

    The research, commissioned by automotive data services platform Otonomo, indicates high-profile privacy breaches have not shaken the majority of consumers’ willingness to share personal data — as long as it’s clear what services they’ll receive in return.

  • Majority of New Connected Car Buyers Are Willing to Trade Personal Data for Improved Safety

    Otonomo, the first neutral automotive data services platform, announced the results of a new consumer study fielded by Edison Research. In the wake of controversies involving corporate use of Americans’ personal data without their consent, American new car buyers and connected car owners are nonetheless willing to share their personal data for a safer and […]

  • Consent Management for Connected Cars

    Otonomo, the first neutral automotive data services platform, announced the Consent Management Hub, a new capability within the Otonomo Platform. The Consent Management Hub provides an efficient way for connected car drivers to take control over the sharing of their personal automotive data. It simplifies the driver opt-in process for automotive manufacturers (OEMs) on the Otonomo Platform and […]

  • Czech Automaker Škoda Announced Collaboration with Four Israeli AutoTech Startups

    Škoda Auto DigiLab, the technology incubator operated in Tel Aviv by Czech automaker Škoda Auto a.s. and Israeli vehicle importer ChampionMotors Ltd., has announced Wednesday a collaboration with four Israeli startups. The selected companies are Otonomo Technologies Ltd., XM Cyber, Anagog Ltd., and Guardian Optical Technologies Ltd.

  • Potential for data services makes it worth the GDPR headache

    Otonomo speaks to Megan Lampinen about how it hopes to help vehicle manufacturers tackle the challenges of GDPR Data-based services are rapidly making their way into the automotive industry, offering new levels of convenience for drivers and fresh revenue opportunity for providers. However, the questions around data management and consumer privacy have become much more […]

  • Who Owns the Data Your Car Collects?

    One of the companies hoping to get in on the car-data business is Otonomo. The startup, based in Israel, is working to create a connected-car marketplace by translating data from various car brands into a common language so that it can be used by third parties.

  • THE MORE DATA YOU SHARE THE BETTER? AN INTERVIEW WITH START-UP OTONOMO

    “We consider Otonomo to be the Rosetta Stone of vehicle data; we are working to standardize this data from every sensor in every vehicle.”

  • Crunching Car Data for Cash: An Israeli Startup Takes on Google

    Otonomo has developed technology to make it easier to distribute and use connected-car data by securing, anonymizing, standardizing, and aggregating information within a labyrinth of regional regulations.

  • We already give up our privacy to use phones, why not with cars too?

    Lisa Joy Rosner, chief marketing officer of US-Israeli startup Otonomo, says that other uses could include locations of parking spaces; automation of on-demand fueling, a service already offered via smartphone app in some parts of the US; and software fixes when data from cars show a part is reacting to certain temperatures, based on location.

  • Your smart car could be sharing information about you

    The latest “smart” technology in cars transmits all kinds of data, such as the car’s condition and location, and that could be shared with everyone from your insurance company to advertisers and authorities. TODAY national correspondent Craig Melvin reports.

  • Big Brother is driving you: how vehicles harvest data to sell

    The beat generation imagined disappearing into the night on an open road and countless baby boomers rejoiced in the freedom granted by a car with a full tank of petrol. “I’m on my way,” Paul Simon sang. “Don’t know where I’m going.” None of them seems to have imagined that their car would record the […]

  • Big Brother on wheels: Why your car company may know more about you than your spouse.

    DETROIT — Daniel Dunn was about to sign a lease for a Honda Fit last year when a detail buried in the lengthy agreement caught his eye. Honda wanted to track the location of his vehicle, the contract stated, according to Dunn — a stipulation that struck the 69-year-old Temecula, Calif., retiree as a bit […]

  • Tough commute? otonomo delivers data to power a smoother drive

    By 2020, a quarter billion cars worldwide – or 1 in 5 cars – will have wireless connectivity, according to research and advisory firm Gartner. All those connected cars will produce an enormous amount of data, with sensors and cameras measuring and recording everything from traffic and weather to fuel and car performance. They’ll track your […]

  • Connected Cars May Be The Next Marketing Battleground Says Veteran CMO

    When Lisa Joy Rosner decided to join Otonomo, she knew she would be taking her data-driven marketing experience forged at Nuestar and NetBase into uncharted territory — the connected car. Gartner projects that over 50 million connected cars are sold each year in the US and Europe with each vehicle producing as much as 50 […]

  • Movers & Shakers Interview with otonomo

    The connected and autonomous world of tomorrow will generate tremendous amounts of data, and data monetization will be a substantial portion of manufacturers’ revenue in the future. otonomo would like to capitalize on the first- mover advantage and be the one-stop destination for the car data needs of customers from various industries. We believe that […]

  • Are Car Companies Going To Profit From Your Driving Data?

    A recently completed Frost & Sullivan report on “Data Monetization in Cars”, focusing on pricing and business models, indicates that if all the connected vehicles with the ability to capture certain data types were monetized, the overall opportunity would amount to ~$33 billion by 2025.

  • This Startup Is Helping Daimler And BMW Compete With Google For $10 Trillion Market

    At $10 trillion, the market for data from cars in motion could become five times bigger than the market for the cars themselves.

  • Cars Suck Up Data About You. Where Does It All Go?

    Cars have become rolling listening posts. They can track phone calls and texts, log queries to websites, record what radio stations you listen to — even tell you when you are breaking the law by exceeding the speed limit.

  • An Israeli startup armed with $45 million is taking on Google and Apple in the race to sell your personal data

    Israel-based startup otonomo is capitalizing on the fact that cars, once the symbol of American escapism, are becoming repositories of your personal data.

  • Connected Car Data Is the New Oil

    In three years, automakers could make more money from connected vehicle data than car sales.

  • Automakers soon will have new ways to profit from driver data

    There’s so much data streaming from modern cars that automakers have had trouble making sense of it all.

  • otonomo raises $25M to help automakers make money from connected cars

    It’s no secret that data is the hot new revenue source for automakers, who are seeing additional profit opportunities bloom as vehicles become more connected

  • Automotive Data Brokering Is The Next Land Rush

    Regardless whether humans or software algorithms are driving our cars, our transportation will be more connected in the coming years

  • Your car’s data may soon be more valuable than the car itself

    The most valuable thing about tomorrow’s cars is something you’ll never even see. Forget the engine. Or the shiny rims. The money is in vehicles’ data.

  • When regulation drives innovation

    Regulation has always played a huge role in the development of modern automobiles. Safety regulations have brought us seat belts, airbags and crumple zones. Environmental regulations have brought us better gas mileage, lower toxic emissions and even electric cars.

  • Israeli startups deliver much-needed tech for self-driving cars

    Israel has no indigenous auto industry, but the country’s startup community is serious about autonomous vehicles and is producing a whole host of technologies to help make self-driving cars ready for market, as the infographic above shows…

  • 11 Early-Stage Israeli B2B Software Companies To Watch

    Top investors, including Bessemer, Battery, Blackstone, & Sequoia, are financing tech startups coming out of the “Startup Nation.”

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Events & Conferences

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Jun 19 2018

Frost & Sullivan Intelligent Mobility

The pace of development and disruption within the automotive and transportation sectors continues to accelerate. Connectivity, urbanisation and social changes continue to have a profound impact on the future of personal and freight mobility, and on the car of the future. Delegates at Frost & Sullivan’s Intelligent Mobility workshop, held annually in London since 2009, have witnessed the realisation of mega trends on the future of mobility, spawning a new generation of products and services.

Frost & Sullivan
London, UK
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Jul 10 2018

SEMICON West

We will be at SEMICON West on the SEMI Smart Transportation Pavilion “Meet the Experts” Stage, presenting: Connected Car to Connected World. “Connected Car” to a “Connected World” opens up a vast new landscape of opportunities for the entire ecosystem and supply chain. There are many challenges that will need to be explored and overcome. Will the ecosystem be able to provide solutions and services fast enough to enable seamless and secure communicate with other vehicles, smart cites infrastructures, cloud services and other IoT enabled nodes in the network?

SEMI
Moscone Center, San Francisco
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Aug 8 2018

J.P. Morgan Auto Conference

The conference will take place at J.P. Morgan, 383 Madison Avenue, New York, NY. The conference will provide investors the opportunity to gain insight into a select group of companies in the Auto space. We anticipate over 400 institutional and credit investors in attendance. The conference will include presentations from more than 30 companies, one-on-one meetings and panel discussions.

JP Morgan
New York City
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