Connected Car Data for
Develop new, more accurate media measurement models
Otonomo is partnering with media measurement leaders and innovators to bring a new set of media measurement capabilities to life. Using aggregate automotive data generated by connected cars and reshaped in a standard data format, your company can create measurements and analytics that take into account trips and location data, as well as events within the vehicle, such as audio system usage.
Interested in learning more about adding connected car data to your media measurement models?
Simplified Data Access
Access data from multiple OEMs through a single integration. No need to conduct multiple business negotiations or build to disparate APIs.
Normalized, Enriched Datasets
Access reshaped data to more easily create consistent measurements. Simplify analysis with enrichments, such as appended location information and trips aggregation.
Dynamically De-Identified Data
Respect drivers’ privacy expectations. Access data without the information that could potentially identify drivers, while maintaining the data’s usability for media measurement.
Connected Car Data is Used in Media Measurement for:
Media MeasurementUse connected car data to generate insights about in-vehicle listening habits. Measure the reach of advertising within precise geographic locations.
Rich AnalyticsSegment insights by location, time of day, trip length, car make or model, and more to deliver more relevant, personalized offers.
Ad AttributionMeasure the effectiveness of campaigns based on accurate listening information captured from connected car infotainment platforms.