Connected Car Data for
Develop new, more accurate media measurement models
Otonomo is partnering with media measurement leaders and innovators to bring a new set of media measurement capabilities to life. Using aggregate automotive data generated by connected cars and reshaped in a standard data format, your company can create measurements and analytics that take into account trips and location data, as well as events within the vehicle, such as audio system usage.
Interested in learning more about adding connected car data to your media measurement models?
Connected Car Data is Used in Media Measurement for:
Use connected car data to generate insights about in-vehicle listening habits. Measure the reach of advertising within precise geographic locations.
Segment insights by location, time of day, trip length, car make or model, and more to deliver more relevant, personalized offers.
Measure the effectiveness of campaigns based on accurate listening information captured from connected car infotainment platforms.