Parkd Demonstrates that Mobile Data is not Enough for Driver Services

Parkd Demonstrates that Mobile Data is not Enough for Driver Services

Advanced mobility services for drivers and passengers are dependant on technology. Whether we’re talking about GPS route navigation like Waze, parking payment apps, public transportation status tracking, in-vehicle media, or trouble code alerts, technology is at the epicenter of these solutions.

Ironically, a fair amount of the technology used for driver services is based on their mobile phones. OBD systems have, and are still being used for services mainly relating to vehicle health and driver behavior. However, phone data has opened up a plethora of new, life-improving functionalities for drivers.

There are two big questions on this topic. The first is linked to the use of the phone and its data. While we are connected to our phones to the point they’ve become an extra appendage, can we really rely on phones to provide the most accurate data about the status of our cars?

The second question complements the first one: Why aren’t we using more of the data generated by the vehicles themselves to provide accurate, detailed, cost-effective services to drivers and passengers?

Take parking, for example. Parking is a pain point for many drivers, struggling with finding adequate parking spots in busy areas, frustrated with unclear parking permission signs and anxious about receiving a parking ticket if they failed to properly park and pay. Yet, many of the most advanced technological solutions are based on mobile data, instead of car data.

The Best Mobility Services Use Car Data Technology

Mobile-based parking solutions may relieve some of the parking tension, but they still require drivers to be knowledgeable about parking requirements and to adhere to them. This creates stress and can be expensive. In the case of fleets, parking management is done by drivers costs companies employee work time, extra fees in fines, and meticulous and complex administration.  But, there are some solutions that can help create efficiencies.

Parkd is using OBDs and other external telematics devices, as well as connected car data, to exempt fleet drivers from having to pay for parking manually or through apps. Parkd analyzes vehicle data attributes like ignition on and off, location, speed and acceleration, to track when and where a driver has parked. Then, Parkd automatically identifies the required parking payments and issues them to municipalities, parking lot owners and companies. Parkd also offers mobile app parking solutions to customers who require them.

An Otonomo partner, Parkd provides a driver solution based on car data that completely solves a problem, whereas attempting to solve it with mobile-only solves it half way. Their solution is a good example of how connected car data can create mobility solutions for drivers that are even more advanced and effective than what a mobile phone can offer. Then why aren’t we seeing more service providers offer these kinds of solutions?

Wanted: Available Car Connectivity

The first answer is that driver services is an emerging market. Therefore, many companies and businesses are just beginning to realize the potential. However, there is another reason: car connectivity isn’t always easily accessible to drivers and fleet managers.

Data based services require connected cars. This is a problem that is being solved: Gartner predicts that by the end of 2020, there will be 255 million connected cars on the road. In addition, connectivity fees are still high, partially because the potential of this market still isn’t fully recognized by OEMs, but they are all investigating and the early adopters are starting to realize the value.. They know that incorporating driver services like parking in their dashboard, will generate more, happier customers.

To learn more about connected car data opportunities, check out available use cases for car data.

Try out car data use cases through our trial service.

To learn how car data can help your needs, contact our business team.

TOPICS: Use Cases

Noga Cohen

A lover of words and technology, Noga Cohen is Head of Content and Digital Marketing at Otonomo.

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