The First Privacy Playbook for Connected Car Data

One of the most important issues that we must address in the connected car ecosystem is driver privacy. Last year, we commissioned a consumer survey to understand how consumers feel about sharing connected car data in order to gain access to new services and capabilities. We found for the most part, drivers expressed a high willingness to share their data; but they did have concerns about how their personal information would be handled. So, the logical next question was, “What should OEMs and service providers using connected car data do to address drivers’ concerns?”

What We Built: A Privacy Playbook for Business People

The legal structure that governs consumer privacy is constantly changing right now, and it can be a full-time job to keep up with new regulations emerging around the world. There are a lot of great resources out there. Organizations like ACEA, the Alliance of Automotive Manufacturers, and the Future of Privacy Forum are doing a great job of educating legal leaders and Chief Data Officers.

However, we saw a gap in resources for the business side. We believe that companies must think not just about legal and compliance issues about how to prioritize consumer expectations and build trust. The Privacy Playbook for Connected Car Data presents nine plays for putting privacy at the center of your business practices. These plays cover a lot of ground, including:

  • Communicating data practices to drivers and the public at large
  • Managing consent
  • Developing data lifecycle strategies that provide maximum protection to drivers
  • Ways to think about the privacy implications of different use cases for connected vehicle data

Invaluable Input from Experts in Consumer Privacy

I was encouraged and incredibly honored by the support that we received as we researched our paper and developed our ideas. We got input from the team at Otonomo as well as from some of the brightest minds in consumer privacy:

  • Kelsey Finch, Jules Polonetsky, Lauren Smith, and John Verdi from the Future of Privacy Forum
  • Gail Gottehrer from the Law Office of Gail Gottehrer
  • Dan Or-Hof our Chief Privacy Officer

It’s Just the Beginning of a Long Journey

We’re proud of the work that we have done, but we know that it is only the start of a long journey. Privacy is a never-ending process, and there is no panacea of business practices or software products that instantly gets it done.

We hope to continue the conversation with you—our readers—as the connected car data ecosystem evolves. So please leave us comments on our blog or reach out to us directly via our website, email, LinkedIn, or DM @otonomo_ on Twitter.

TOPICS: Data Privacy

Lisa Joy Rosner | CMO

A passionate data privacy advocate with over 20 years of public and startup company experience marketing big data and analytics, Lisa Joy Rosner is the CMO at Otonomo.

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