eBook - Essential Guide to Traffic Management

How to Evaluate Traffic Data

At Otonomo, we engage with a wide variety of companies that are evaluating aggregate traffic data to power apps and online services or to improve insights about movement in a geographic area. These companies work on complex problems like traffic management, mapping and navigation, safety and emergency management, urban planning for smart cities, and location intelligence, among other things. As I wrote in my last blog post , today’s developers may have access to a number of different potential traffic data sources, each with their own advantages and disadvantages. It’s not always a simple process to decide where to start or determine which data sources are best for your use case.

The Otonomo team fields a lot of common questions from our ecosystem partners as they work through their decision processes. And we have seen that how data is collected, aggregated, structured, and refreshed affects the ease of integrating it into applications and putting it to good use. So, our team decided to assemble the collective knowledge of our team in a new eBook, The Essential Guide to Evaluating Traffic Data.

Our new eBook digs into 10 distinct aspects of traffic data, with:

  • Commentary on why each one is important
  • Some examples of the impact on real-world use cases
  • Questions you can ask potential data providers

The 10 areas we address include:

  1. Data density
  2. Data consistency
  3. Data latency
  4. Data frequency
  5. Historical data
  6. Data richness
  7. Data granularity
  8. Data access/ integration
  9. Data cleansing and noise reduction
  10. Regulatory compliance

If you use aggregate data for your app, I think you’ll gain some new perspective by reading the eBook; I certainly did! OEMs will also find it to be an interesting read.

Get the Essential Guide

Our marketing team is always working to make our content more useful and to expand the dialogue around connected cars. If you have feedback on the eBook, please be sure to contact us!

TOPICS: Tech Tips

Lisa Joy Rosner | CMO

A passionate data privacy advocate with over 20 years of public and startup company experience marketing big data and analytics, Lisa Joy Rosner is the CMO at Otonomo.

    Related Posts

  • New European Consumer Survey on Connected Car Data and Privacy

    If you work for an OEM or are developing applications or services based on connected car data, the Otonomo-SBD Automotive survey should sit near the top of your reading list. It’s full of insights about consumers that we haven’t seen anywhere else.

    READ MORE

    By Lisa Joy Rosner | CMO

  • We’re Collaborating with 12 Industries to Transform their Business with Car Data

    12 different industries are collaborating with Otonomo to transform their business with car data, from energy to mapping to parking. Read more.

  • Build Apps with BMW CarData Now on the Otonomo Platform

    Standardized BMW CarData is now available at Otonomo. Build personalized driver services and apps for BMW and MINI drivers. Read more.