Micromobility is truly revolutionizing cities today. Moving around on a small, lightweight, vehicle – be it a bike or a scooter, is no longer the prevail of north European cities or a handful of health nuts. Operating at speeds typically below 25 km/h (15 mph) and for distances between 1 to 8 km (0.5 to 5 miles) micromobility serves millions of people around the world for anything from a daily commute to an unplanned excursion. It is sustainable, and with the rise of micromobility companies does not even require ownership of a vehicle, as these are readily available for short–term rental.
Leading the pack (or maybe peloton) is Tembici, with a substantial share of Latin America’s micromobility space. Tembici’s mobility solution is modernizing urban spaces in Brazil by providing bikes and e-bikes through docking stations distributed around urban areas. Using mobility intelligence insights to make data-driven decisions about where to deploy transportation stations Tembici is focusing on optimizing rider convenience and accessibility.
Tembici is also leveraging mobility data to make strategic decisions about growth and planned expansion. The partnership between Otonomo and Tembici helps boost expansion by enabling optimal deployment of resources and transportation stations in eleven Latin American cities. As Tembici expands its footprint across the continent mobility intelligence is used to explore new cities with data before committing to actual deployment.
Having access to a diverse and massive amount of real-time commuter data from Otonomo enables Tembici to provide the best possible services to its users. Actionable insights provide visibility into foot traffic, point of interest (POI), population density, car traffic, proximity to cycle lanes and bus stations, first and last mile entry and exit of service use, and more.
It also provides Tembici with much-needed insight into micromobility hotspots, helping Tembici to achieve more efficient stations deployment, and therefore:
- Provide users with a viable green and safe transportation alternative in the right place and at the right time,
- Increase the likelihood of commuters and visitors choosing bikes and e-bikes for travel, by delivering a just-in-time mobility solution
- Contribute to the reduction of vehicle congestion, carbon emissions, and noise and air pollution,
- Minimize navigation and parking times of multimodal users that drive to bike/e-bike stations,
- Improve convenience and user satisfaction, while reducing the mobility services’ environmental footprint.
And ultimately maximize ridership.
“Otonomo is the missing piece that will enable us to take our technology and services to the next level,” said Loren Monteiro, CMO and CPO at Tembici. “Our Spatial Intelligence and Urban Planning teams are using Otonomo’s mobility intelligence to choose specific stations for relocation and expansion. This will help us deliver better and more tailored services to our rider community.”
“Otonomo is excited to share much-needed mobility insights with Tembici,” said Ben Volkow, CEO and Co-founder at Otonomo. “Our insights will help Tembici in its mission to disrupt the Latin American mobility services market. Our partnership will enable it to quickly expand into new markets while increasing ridership and service delivery in current ones.”
Want to learn more about micromobility and how mobility intelligence can be used to promote it in your area? One of our industry experts would love to chat
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Forward Looking Statements
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